The recognition of award-show vogue has virtually eclipsed the award reveals themselves. For the 2017 Oscars, the E! Community devoted a complete broadcast day to the purple carpet, beginning with a morning "pre-pre-show" known as "Countdown to the Pink Carpet" adopted by the hours-long "Reside from the Pink Carpet" with Ryan Seacrest.
For designers, the purple carpet is without doubt one of the most seen and buzzed-about methods to advertise their manufacturers. In reality, some prime designers pays A-list actresses and musicians huge bucks to put on their gown or jewellery — between $100,000 and $250,000 relying on the star energy of the superstar.
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Nicole Kidman arrives on the 2011 Oscars in a gown by John Galliano.
Dan MacMedan/WireImage/Getty Photographs
Different celebrities are allowed to "borrow" a designer gown, purse or diamond-studded necklace for the night time — without spending a dime in fact — with a purpose to get the designer’s title within the extremely clickable purple carpet picture slideshows.
However what occurs to that very costly gown when the purple carpet is rolled up and the TV cameras transfer on to the subsequent occasion? Is the robe stuffed right into a closet by no means to be worn once more, or does the designer take it all the way down to the dry cleaner and attempt to promote it on Craigslist?
We reached out to Ariana Weisner, a Hollywood stylist, for some solutions. Weisner, who attire celebrities for award reveals, press excursions and journal spreads, says that 100% of the attire loaned out for award reveals go proper again to the designer. OK, 99.99 %.
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Jennifer Lopez attends the 2000 Grammy Awards in her iconic inexperienced Versace gown, accompanied by Sean ‘Puffy’ Combs.
Frank Trapper/Corbis by way of Getty Photographs
"On uncommon events, the designer will present the superstar the robe," says Weisner, essentially the most well-known instance being the plunging inexperienced Versace gown that Jennifer Lopez wore to the 2000 Grammys. "Versace gifted her the gown, as a result of it was such an iconic second." In keeping with Glamour journal, the hardly there gown remains to be in JLo’s closet.
The actually huge design homes like Dior, Louis Vuitton and Chanel will take again a red-carpet gown and hold it of their archives, says Weisner. You will not see a "assertion" robe from the Oscars resold to the general public, dry-cleaned or not. However that is not the case for lower-tier designers.
Weisner cites the rise of vogue rental firms in Los Angeles and New York for this pattern. Much less conspicuous red-carpet attire from "no matter designers" (Weisner’s time period) might very effectively find yourself on the racks of retailers like Armarium or Lease the Runway a number of years after an enormous occasion.
Pattern gross sales are one other place the place you may come across a gown {that a} superstar wore for one huge night time. When a designer’s warehouse turns into overstuffed with leftovers from final 12 months’s line, and sample-sized attire that had been tried on repeatedly within the retailer, they maintain a pattern sale.
"Typically you will get a gown from a pattern sale {that a} superstar has worn up to now," says Weisner. "They’re normally fairly low cost, too, as a result of it is already been used."
Even if you cannot get the exact same gown {that a} celeb wore on the purple carpet, you may be capable to purchase an actual duplicate. Each every so often, says Weisner, a gown that actually pops at an award present is picked up for mass manufacturing. One instance is a silver stunner that Kate Hudson wore to the 2016 Vainness Truthful Oscars post-party. The designer sells the identical gown on-line for "solely" $3,325.
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Actress Kate Hudson arrives on the 2016 Vainness Truthful Oscar Celebration. The gown’s designer made a model of it on the market to the general public.
John Shearer/Getty Photographs
Actually luxurious attire not solely seize the eye of E! viewers, but additionally thieves. On the 2015 Oscars, actress Lupita Nyong’o wore a white robe by Calvin Klein studded with 6,000 pearls price an estimated $150,000. The robe was reported stolen from Nyong’o’s Los Angeles resort the day after the Oscars, however was then mysteriously "returned" by the thief.
In keeping with TMZ, after the gown burglar snatched the robe, he eliminated two pearls and took them all the way down to the garment district. They had been fakes! The thief dumped the "nugatory" gown in a toilet again at Nyong’o’s resort and tipped off TMZ to its location.
Now That is Wild
In keeping with a weblog put up by Google CEO Eric Schmidt, Jennifer Lopez’s revealing Grammy gown was the direct inspiration for creating Google Picture search.
